Wednesday, September 22, 2010

Katie Dohman

Katie Dohman never saw herself as a fashion person that everyone would want style ideas from, until she was named Style Editor at Minnesota Monthly. Katie started her adventures in writing for beauty at the Minnesota Monthly competitor, Minneapolis St. Paul Magazine. She interned there for nine months before she got her start at Minnesota Monthly. She describes her career as a “lifestyle”.  Katie never stops working for this career and says that you really have to have a passion for writing to make it in the journalism field.
Her days are always busy and no one day is the same as the day before. She usually is pulling items for different shoots then shooting for that piece two days later. Her biggest struggle is what a lot people are struggling with, the economy. Katie doesn’t have a budget, meaning she has no money to purchase the clothes, so when she is pulling cl othing for these shoots so she has to be able to rely on everybody in the industry to provide to her for these shoots. Most retailers and designers Katie works with have no problem lending her sample outfits for shoots because for them it is free advertising. Writing for Minnesota Monthly, Katie gets many of her story ideas from national magazines and then crafts it to the Minnesota audience with her own original stories. National magazines usually work 3 to 6 months ahead, where Minnesota Monthly writes about 2 months ahead of the trend or season.
Katie Dohman is building to be established here in Minnesota. She doesn’t have dreams of moving to New York and being a big name fashion writer there. She enjoys writing and living here and thinks that Minnesota has a lot more to offer than people think. Like may others in the fashion industry, Katie believes the fashion scene in the Twin Cities is just starting to develop and take off. Katie lives by the quote that Paul Westerberg of the rock band The Replacements once said about the Twin Cities, “If you can’t make a rock and roll record here, you can’t make it in L.A or New York.”

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