Bridal Bliss Begins at The Look of Love Wedding Planning Event

February 5th, 2011
The Westin Edina Galleria
By Emma Lyons
Decadent desserts, mouth-watering hor d'oeuvres, elegant floral bouquets, and collections of beautiful wedding gowns filled the Westin on this cold Saturday in February. As the guests entered, they were greeted with chocolate covered strawberries, champagne, and of course, the latest issue of Minnesota Bride to provide a warm welcome and help to create an enchanting ambience.
Hearts were warmed and excitement filled the air as brides, bridesmaids, friends, and families entered the Look of Love Fashion wedding planning event hosted by Minnesota Bride at the Westin Edina. There were many impressive exhibitors who took part in this event including but not limited to Cocoa and Fig, Mestad’s, Dugo, McCormick and Schmick’s, Violet’s Flowers, Avant Décor, and my personal favorite: Joynoelle.
Local Designer Delves into the Minnesota Fashion Scene
Minneapolis based designer Joy Teiken started Joynoelle in 2003 and in her 9 years of designing, she has become quite successful. Joy has been featured in many national and international publications including WWD, Daily Candy NYC, Real Simple, and has been highlighted on the runways in New York, LA, and Chicago.

Joynoelle’s designs are chic and classic couture with clear inspirations from vintage gowns and dresses, which were found in the delicate and intricate fabrics and details. The wedding gowns range from $1000-$4000 and are created for each individual bride. Joy has the bride come into the boutique where she then drapes her with a substantial amount of silk to find the perfect shape that flatters the bride’s body. This kind of custom service is simply hard to find, so many brides take advantage of having the perfect dress made just for them.

And the Bridal Bliss Continues..
The main event at this wedding planning exhibit was the beautiful fashion show. Several women and one man were able to slip on the beautiful garments and proudly stride down the runway presenting the locally made and locally sold gowns and tuxes. Minnesota Bride magazine Editor and local trendsetter Mary O’Regan announced the models and beautifully described the garments and designers they were wearing.
The resounding applause echoed through the halls, which proves that this event was a magical success. Every bride was bestowed with a lot more information about how to plan her wedding, or, more importantly, this show got her even more excited about her upcoming big day.
For more information about this event and its vendors, check out the links below:

"About Joynoëlle." Welcome to Joynoëlle. Web. 21 Feb. 2011. .
Johnson, R.c. "Wedding Planning Event (MN): 'The Look of Love' by Minnesota Bride, 2/05/11." Associated Content from Yahoo! - Associatedcontent.com. Web. 21 Feb. 2011. .
"Look of Love Exhibitors | Bridal and Wedding Planning Resource for Minnesota Weddings | Minnesota Bride Magazine." Minnesota Weddings | Bridal and Wedding Planning Resource for Minnesota Weddings | Minnesota Bride Magazine. Web. 21 Feb. 2011. .
Mary O'Regan - Fashion Editor. Web. 22 Feb. 2011. .